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It’s hard to think about the thrills of sunshine and warmth, as each day adds on another layer of clothing to our crisp white tees, but Rye Rye rewinds us back to the pleasures of only a month ago with her video for “Sunshine”. The first single from her upcoming album Go! Pop! Bang! is a laid back as a summer day. Miss Fuck-Google-Ask-Me (aka M.I.A.) hook is reminiscent to the good ol’ Arular days of 2004. The star of the show, though is Rye Rye. The Baltimore rapper is here for a gold time, interchanging from a platinum blond wig to her natural cropped hair cut while, as she raps about snatching unsuspecting boys from their hater girls.

*Check 2:19 for an explosion of androgyny courtesy of the asian girl.

Catch the video after the jump…

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If Drake stands for “Do Right And Kill Everything”, I wonder what Nico stands for. I’ll figure that out later. Anyway, October’s Very Own has returned with his third single off of his chart breaking debut album, Thank Me Later. The “Miss Me” video features the now incarcerated Lil Wayne. For all you Wayneheads, he has not been released; they shot this video before he went into the slammer. Once again, Anthony Mandler is behind the video, which is why it has a similar dark undertone like: “Over” and “Find Your Love”.  Anhony’s idea of having Lil Wayne being portrayed as Drake’s guardian angel is brilliant. Bravo.

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When I first took a look at Big Sean,  I was immediately a hater. I didn’t know much about the Detroit raised MC except that he had signed to Kanye’s G.O.O.D. music label and was slated to be the next Kid Cudi. Even though I had drunk a good pitcher of Haterade, I would still give him a chance by downloading a couple of songs and seeing what I liked.

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Nowadays people say that Twitter is the new Facebook. Not long before that Facebook was the new Myspace. This evolution of social networking hierarchy took place in less than 5 years. Those who grew up in the myspace age remembers how your page was a window into what made you click. You would create lists debating whether or not you enjoyed McDonalds or Burger King, you posted pictures that you took in your bathroom and showcased it for the world to see and you had the option to personalize your myspace with backgrounds of your favorite musical artist or maybe just glitter. Those were the days when social networking was young and naive. The glory days.

Artists, like M.I.A., would used myspace as a launching board to start their careers. In her single “XXXO”, Maya, is paying homage to the initial social networking sight with cheesy glitter effects, prancing unicorns, and all. Although the video has many effects going on, M.I.A. is distant just like social networking was supposedly supposed to do with humans.

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Discovering music is tough nowadays. There’s more music being released everyday than there probably was released in a month, 50 decades ago. So in terms of saturation, avid music listeners have more than enough to listen to, but what we need, in terms of music, is substance and that is sometimes hard to find. Today, I was pleasantly surprised when I listened to a rapper by the name of Mac Miller. There’s not much out there as far as a “bio” is concerned, but he is from Pittsburgh and is a pretty damn good rapper.

“Kool Aid & Frozen Pizza” begins with a short audio snippet of a young kid preaching to his friend about his love for marijuana. So it seems that Young Mac Miller may have similar leisure activities as his fellow Pittsburgh-ian Wiz Khalifa. His flow is laid back and reminiscent of the Cool Kids and his beats are less Run DMC’s than they are Fresh Prince of Bel-Air. It’s fun to see him give dap to his random friends in the city and his hype-man in the background is “high”-larious.

Mac Miller’s new mix-tape K.I.D.S. will be released August 3rd.

Ode to the Varsity Jacket:

I played soccer in high school. Never got a jacket. I played tennis in high school. Never got a jacket. I played chess in high school. I probably should have kept that a secret. Tell me why, every football player and basketball jock owned a varsity jacket and strutted around like they owned the school.  Regardless, I haven’t had a pleasant relationship with varsity jacket’s until today. Tim Hamilton’s take on the modern day jacket has a sort of futuristic tinge to it. Whether it is the patent pewter sleeves and collar or maybe the simplistic design of it all, one thing is for certain is that Tim Hamilton is a boss.

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Branding is all about making a consumer feel that a product is bigger than just a thing that they use or wear. Branding is making a product seem quintessential with that person’s lifestyle. VANS has done an extraordinary job with creating a brand that, although is highly commercialized, feels personal to each and every person who either owns their sneakers or an item of clothing. Recently, they’ve teamed up with Hawaiian based In4mation with a small line of t-shirts inspired by the island’s culture.

Creative Director: Rhandy Tambio

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How do you begin to talk about the Gorillaz? Is it a cartoon band? Or is it a band that happens to be animated?  Is it a side project for Damon Albarn? Or has it turned out to be his true outlet for creativity? You know what? Who cares. If you really want to know all the background information about Damon Albarn and his group of misfits feel free to exit out this blog and find the nearest wikipedia page. Otherwise, I’m hear to talk about the music and my feelings on the imagery of their newest album Plastic Beach.

I missed the first album. My b. I never heard “Clint Eastwood” and years later, never really cared for the track. My true introduction began in 2005 in the form of “Feel Good Inc.” and the dirty bass line that accompanied it. The ying yang effect of the “Feel Good Inc.” got me prepared for my favorite track from Demon Days “Dare”.

But nothing from Demon Days would prepare me for Plastic Beach.

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1D. 2D. 3D. It is truly an obsession. Blue and Red lenses making images come to life. I remember, as a kid, when I was overly excited about 3D shows or 3D movies. “Wow, it’s like they’re fighting right in front of me!” or“ Maybe if I just reach far enough I might be able to grab it!”

Now that 3D motion pictures have been perfected and is being released on every major motion picture has it’s lost its allure? No way, compadre!  If anything, it’s making me more excited about the future.

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I’ll be the first to admit. I was probably one of the last commuters to buy a ticket to the MGMT psychedelic bus. It just seemed that Ben Goldwasser and Andrew VanWyngarden (aka MGMT) were trying too much to be a part of the Lonely Hearts Club Band. The face pant, useless headbands, just about everything about the band seemed too contrived. Then I stopped talking about them and listened to their music.

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