Branding is all about making a consumer feel that a product is bigger than just a thing that they use or wear. Branding is making a product seem quintessential with that person’s lifestyle. VANS has done an extraordinary job with creating a brand that, although is highly commercialized, feels personal to each and every person who either owns their sneakers or an item of clothing. Recently, they’ve teamed up with Hawaiian based In4mation with a small line of t-shirts inspired by the island’s culture.

Creative Director: Rhandy Tambio