Adolf (“Adi”) Dassler had no idea, in 1924, that his little company Gebrüder Dassler Schuhfabrik would become the world renowned adidas brand. Throughout its years of existence adidas has been branded and re-branded. In its former life adidas was only known for its sports shoes, but as the years continued adidas slowly became an icon of cool and originality (i.e., Jeremy Scott x adidas, Star Wars x adidas etc.).

Adidas continues with this trend of originality with its 2010 spring/summer collection. The line is filled with a sense of style that aligns itself perfectly with the current youth.